Your bite-sized dose of the latest
industry fitness trends and stories.
Click below to receive weekly insights directly from our hosts Mo and Matthew and an exclusive monthly round up on the latest trends and news from the fitness industry.
Latest Episodes
Conversations with entrepreneurs, operators, and visionaries shaping the future of fitness, wellness, and performance technology.
Is Competition Fitness the Future of Gym Growth?
Mark Hartnett-Morgan, ATHX Games
Emily Leroux, DEKA International
George Crook, HYROX Training Zones
Nicolas Denby, GymSync
Leaders from ATHX, DEKA, HYROX, and GymSync unpack the rise of fitness racing—and why competition-based training is reshaping gym design, programming, member engagement, and retention.
ndustry TrendsWhat 5.5 Million Members Reveal About Gym Retention
Dr. Paul Bedford, Founder of The Retention Guru
Dr. Paul Bedford shares what decades of retention data reveal about why members stay, why they leave, and how operators can rethink loyalty, community, and long-term engagement.
Business & GrowthWall Street’s Fitness Investment Playbook: What Builds Value & What Kills Deals
Aarti Kapoor, Investment Banker & Fitness Industry Advisor
Aarti Kapoor breaks down how investors evaluate fitness businesses—and what separates scalable, high-value brands from concepts that struggle to attract capital..
Business & GrowthExplore What’s Shaping the Industry
Discover episodes organized by what matters most today
WHERE YOU CAN FIND LIFTS NEXT
Upcoming Events
LIFTS at Athletech Summit
June 16–17, 2026
New York City, NY
LIFTS VIP Podcast & Dinner
June 16, 2026
New York City, NY
Life Fitness YMCA Innovation Summit
August 12–14, 2026
Chicago, IL
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