About
LIFTS

LIFTS is the fitness industry’s meeting point — a space where leaders, innovators, and creators come together to make sense of what’s happening now and what’s coming next.

Through conversations that blend market trends, technology, leadership, and real-world experience, LIFTS delivers the insights professionals need to stay informed, inspired, and ahead of the future.

Designed for founders, operators, and forward-thinkers, LIFTS goes beyond interviews. It helps unlock new ideas, spark innovation, and connect you with the people redefining how the fitness world moves.

Core Themes We Explore

  • Industry Trends

    Clear, actionable insights shaping the future of the global fitness ecosystem.

  • Innovation & Technology

    How data, hardware, software, and emerging technologies are redesigning the fitness experience.

  • Founders & Leaders

    Candid stories, lessons, and strategies from the innovators building the next generation of fitness companies.

  • Performance & Wellness

    The evolving intersection of training, recovery, human performance, and holistic well-being.

  • Business & Growth

    What it takes to scale—from business models and strategy to consumer behavior and market shifts.

Meet the Hosts


  • Entrepreneur, investor, CEO of SweatWorks, and Chief Strategy Officer at ABC Fitness

    Mohammed brings two decades of experience building technology for the world’s most influential fitness brands. His curiosity, global view, and innovation mindset anchor the podcast’s forward-looking perspective.


  • Co-founder of Escape Fitness and a leading voice in the fitness industry

    Matthew brings deep operational knowledge, founder experience, and a passion for uncovering the stories behind the industry’s most influential leaders.