CONVERSATIONS SHAPING THE FUTURE OF FITNESS
Insights from founders, operators, investors, and innovators at the edge of fitness, wellness, and performance technology.
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Insights from founders, operators, investors, and innovators at the edge of fitness, wellness, and performance technology.
What makes a fitness business valuable? Aarti Kapoor shares the investor playbook behind valuation, scale, franchising, and deal flow.
Retention is changing—Dr. Paul Bedford explains what 5.5 million member records reveal about loyalty, behavior, and long-term gym growth.
If members don’t show up, growth stalls—here’s the framework operators can use to fix frequency, execution, and retention at scale.
Retention isn’t about more workouts—it’s about confidence, belonging, and experiences that make people stay.
Fitness is turning into a media business—here’s how YouTube and creators are changing discovery, trust, and growth.